Case study
Designing an Online Bookstore Website
My Role
I worked on all aspects of the design including user research, interviews, paper and digital wireframing, prototyping, usability studies, and design iterations.
Project Goal
This project's goal is to create a responsive website that allows users to search for books of interest. Review the books, make purchases online, and then pick up the books at their leisure.
Target Audience
Parents / Teenagers / Age 18 - 50
Research Study
I conducted interviews in order to learn more about the people I'm designing for. Some people claim that checking the internet every day or time to see what is going on is very inconvenient for them.
Some claim that some online books lack reviews, making it difficult for them to gain insight from others.
Some people claim that some books do not have a description or a brief synopsis.
User Pain Points
1 - No Review
Most of the book's has no review, making it difficult to have an idea of what the book is all about
2 - Payment System
Some of the online book store has one payment type, making it difficult for some people to make payment for the book's
Persona's
I created a persona that will represent the user
Margret Persona
Kelly Persona
Information Architecture
Site Map
Wireframe
I used paper and pencil to draw out how the product would look based on the personas and problem description for this case study, then transformed the design into a digital wireframe.
Digital Wireframe
Low-Fidelity Prototype
usability study
Following the completion of my Digital Wireframe, I conducted a Usability Study for the product and made some changes based on the feedback I received.
Adjustment Made After Feedback
ADD TO CART
Some users have complained that when they add a book to cart, there is no indication that the book has been added to cart, so I created another page that indicates that the book has been added to cart.
Mockups/High-fidelity
The Mockup is the final polished design for the product
